Lowes Foods: Brown Bag


Lowes Food’s in-house brand is called Brown Bag. The ask was to inform consumers that Brown Bag has only good ingredients and none of the junk. Our solution was to create a fake word and build a giant, talking puppet to make sure that no one forgets what brown bag is.


Agency: Walrus
Creative Director: Jillian Dresser
Copywriter: Marco Diaddezio
Art Director: Jenna Anderson